ABOUT STOCKED/
We're flipping the script on wholesale.
Hi, I’m Jules, founder of Stocked.
Since my studies in fashion management, I worked closely with independent brands, helping them approach retailers and grow their wholesale sales. I loved finding brands I believed in and helping them get onto more shelves.
Then, in 2019, I started a business of my own: a multi-brand sustainable lingerie shop.
It started online and later became a physical store in Amsterdam. As the store owner and buyer, I spent more than seven years buying and curating collections from dozens of brands
And I received a lot of pitches from brands who wanted to be stocked in my store.
Some made me want to know more about the brand immediately. Many were ignored. Others came from great brands with great products, but the pitch simply didn't give me enough reason to place that first order.
After seeing countless pitches, you start to notice the patterns.
I know the questions buyers ask themselves before taking a chance on a new brand. I know what makes a product easier to say yes to. And I've seen the same, very avoidable mistakes cost good brands opportunities again and again.
That experience became Stocked.
Over the years, I also kept working directly with founders on their wholesale growth.
And I saw another side of the problem.
Most small brand founders aren't sitting around wondering what to do with all their spare time.
They're developing products, packing orders, talking to suppliers, creating content, sending newsletters, answering customers and trying to keep the whole business moving.
Wholesale becomes another enormous job on an already enormous to-do list.
That's why Stocked isn't just about teaching you wholesale.
Yes, you get access to 35+ video trainings covering everything from pricing and negotiation to payment terms, partnership types and building the right product range.
But most importantly, we actually help you do the work.
We find retailers that fit your brand.
We create your outreach campaign.
We contact buyers consistently on your behalf.
And we help you avoid the mistakes I've watched brands make from the buyer's side for years.
It's a simple system designed around one outcome: more conversations with the right retailers and more opportunities to get stocked.
And you don't have to figure it all out alone.
This part is really important to me.
Stocked isn't meant to feel like another platform where you log in, get access to some resources and then you're on your own.
Wholesale is full of little moments where you just want to ask someone:
"A buyer sent me this. What do I reply?"
"They're asking for consignment. Is that normal?"
"Should I agree to these payment terms?"
"What would you do?"
Ask us. That's what we're here for.
Every brand is different. Your products, margins, goals, experience and retailer relationships are different. So sometimes you need more than a template or another Google search. You need someone who understands wholesale and understands your brand.
We genuinely love working with founders and seeing their brands grow.
Think of Stocked as your wholesale team in the background: helping you understand what you're doing, doing a big chunk of the work for you, and being there when you need a second opinion.
